stick-to-it-iveness

Had good review sessions on 14th and 16th February that revealed several things for the students: scope too large, scope too small, no scope at all.

Students suffered the bumps and bruises of some very candid reviewers from the art and advertising world, and are pushing forward with modified projects/goals. Some have already launched their campaigns and are treading water at the deep end of the pool.

As ever, god is in the details. After a first round of presentations and a research paper, they've gone back to re-articulate in great detail exactly what it is they intend to accomplish and how. The how will be the most telling measure of the coupling of their imaginations with the realities of working with a client (be they NGOs or the people themselves). We have stressed preparing for all eventualities, determining what can go wrong and how to work with or around it. 

Some students have met with very direct obstacles: clients who don't return calls, change their minds, even send them cease and desist orders via foreign lawyers. The expected (necessary?) growing pains that every creative comes against.

All said, I am impressed by their stick-to-it-iveness, and am eagerly awaiting their updated plans.